By mid-afternoon of Black Friday 2008, media outlets nationwide reported the same heartbreaking story: An elderly employee of a mega-retailer had been trampled to death by a mob of unruly shoppers. Since that time, retailers have committed to improving safety for both employees and shoppers during the busy sales events of the winter holiday season.

The following Black Friday Safety Checklist draws vital information from Federal safety agencies and is intended to help storefront owners effectively manage crowds of customers. With a bit of proactive preparation, retailers can take positive steps to ensure the tragic events of Friday, November 28^th are never repeated.

Review OSHA’s Crowd Management Safety Guidelines for Retailers

The U.S. Occupational Safety and Health Administration (OSHA) published an online reference for all retailers to provide tips for preventing in-store accidents and injuries during busy sales events. Effective crowd management, according to OSHA, is critical in preventing accidents and fatal injuries.

Planning for the Event

Whether planning for Black Friday or prepping for large December crowds, OSHA recommends retailers take the following precautions:

1. Examine all major points of entry. Determine where the largest inflow and outflow of shoppers will occur, and station additional employees or security personnel as needed.

2. Verify the property’s compliance with all safety codes and requirements. This is most efficiently done by contacting local fire, police, and other municipality authorities.

3. To improve emergency response, designate one specific employee per shift to be responsible for contacting the police, EMTs, or the fire department in the case of an emergency.

Setting Up for the Event

As the day of the sales event draws closer, OSHA recommends retailers pay close attention to the following issues and challenges while prepping the store:

1. Use posts, stanchions, and crowd control devices to create queues that will control the crowd as they enter the store. Create similar crowd control systems to sort shoppers into lines so they may make their purchase and exit the premises quickly and efficiently.

2. Designate employees to serve as Greeters, directing the public to specific line queues and/or points of entry as they arrive to the store.

3. Inside, display special sale items in a designated area that is easily accessible and clearly marked. This will reduce overcrowding in certain areas, and it will help shoppers find popular items quickly.

During the Big Day

Of course, special precautions must be taken on the day of the sales event. This is when crowds of customers will surge the aisles of the store, making it imperative that all employees, staff, and security personnel work together to ensure everyone’s safety. OSHA recommends retailers consider the following safety guidelines:

1. Designate a special entrance area for employees so personnel can enter and leave the premises freely. Station security personnel at the employee entrance to prevent public use.

2. Position uniformed security personnel at all points of major entry. Staff additional police, if needed. Positioning these trained professionals in highly visible areas will both discourage aggression among shoppers while also promoting feelings of safety.

3. Carefully monitor customer inflow, and do not let additional shoppers enter the premises after maximum occupancy is reached.

Read the Full OSHA Report

The items above are just a small sample of a much larger report that OSHA has produced to help retailers control crowds and maintain safety during sales events this year. For the full report, including additional tips on responding to emergency situations, visit the complete Crowd Management Safety Guidelines for Retailers.

Umbrella Bagger: Committed to a Safe Shopping Experience

Umbrella Bagger stands committed to helping retailers create a safe shopping experience this holiday season.

In addition to following OSHA recommendations for effective crowd management, retailers are invited to learn more about slip and fall prevention with wet umbrella bag stands. Proactively prevent rain and snow puddles to keep entryways clean, dry, and safe through major sales events and days of inclement weather.

To learn more, call Umbrella Bagger Client Services at 855-328-8100.

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In the wake of such tragedy, it becomes increasingly important for retail outlets to proactively anticipate and manage crowds, particularly when a holidays, big sales events, or bouts of inclement weather make operations inherently more dangerous. This is not a new responsibility, however.

As early as 1970, the Occupational Safety and Health Act extends responsibility to employers for making workplaces a safe and healthy environment for employees. The Occupational Safety and Health Administration (OSHA) further encourages employers to deploy methods of identifying and neutralizing hazards in the workplace, which can include large crowds.

Crowd Management for Retailers: Tips from OSHA

Retailers are encouraged to review the following tips from OSHA on effective crowd management in retail outlets. To make it easier for employers to foresee and prevent dangerous situations, OSHA advises that events be characterized and considered along 4 distinct phases: Event Planning, Event Setup, and Event Execution.

Event Planning

1. Hire additional staff to monitor and control areas where larger crowds are expected. Depending on the event, employers or property owners may wish to hire police officers and emergency medical technicians (EMTs) to standby in case of emergency.
2. Take proactive measures to ensure each employee is properly trained to handle his or her responsibilities during the event.
3. Delegate the responsibility of dialing 9-1-1- for emergencies to a specific individual, should an emergency occur.
4. Collaborate with in-store managers and other safety specialists to develop an Emergency Plan that details a course of action for all likely emergencies. Emergency Plans should focus on protecting employees from common dangers like overcrowding, being stuck in a crowd, violent acts, and fire.

Event Setup

1. Use crowd control measures to encourage crowds to flow in a safe and effective manner. Products to use include barriers, ropes, stanchions, and signs.
2. Designate an employee to help approaching customers enter the crowd control queue in a safe and orderly manner.
3. Make sure all employees have communication devices (i.e. radios) with fully charged batteries.
4. Consider controlling visitor flow by issuing bracelets or tickets that grant entry during a specific time window.
5. If there are certain products that can easily be sold online, consider offering a special for those items (i.e. free shipping) to make the sale without requiring customers to visit the storefront.
6. Distribute sale items, along with their respective banners/ sales displays, throughout the facility to avoid overcrowding in certain areas.

Event Execution

1. Give employees an easy way to enter/exit the facility through special “Employee Only” areas.
2. Always alert employees prior to the opening of main doors/ other crowded points of entry.
3. Consider aligning police officers or other uniformed personnel along major areas of entry/exit to encourage crowds to remain orderly.
4. Communicate with crowds via speakers, bullhorns, or other audible means.
5. Be vigilant in monitoring occupancy, and cut-off entrants as soon as occupancy is reached.
6. Provide a safe and accessible entrance for individuals with disabilities.

To review this fact sheet in full, visit OSHA® online.

Learn More About Accident Prevention During Events

To learn more about preventing accidents with industry-leading safety products, contact Umbrella Bagger online or call customer services for complimentary consultation at 855-328-8100.

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